Valuing your business and defining your market size

07 September 2023

10:00am - 12:30pm

Event Type
Cluster Event

TusPark Newcastle, 1st Floor Maybrook House

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Valuing your business and defining your market size

If you’re a relatively new business or you’re developing a brand new product or service, presenting your finances and your projections can be daunting. How do you know the value of your business if you haven’t made many sales?

Through this workshop Parveer Pannu, Access to Finance Manager at Innovation SuperNetwork and Josh Sanghera, Client Relationship Director at Blu Sky Chartered Accountants will help you understand how to project your sales based on your market size and your ability to operate in that market.

They’ll help you to work out realistic cost projections, gather evidence and justify your valuation so it becomes a credible part of any business pitch.

Why attend our Valuing Your Business and Defining Your Market Size Workshop?

1. Discover Your Business’s True Worth: Gain a comprehensive understanding of how to evaluate the true value of your business. Learn the proven methodologies and techniques used by industry experts to assess financial performance, intellectual property, brand value, and other key factors. Uncover hidden opportunities to maximise your business’s potential.

2. Harness Market Intelligence: Don’t leave your market potential to chance. Our workshop will provide you with the tools and strategies to define your market size accurately. Understand the demographics, customer behaviors, and industry trends that influence your target market. Gain valuable insights that will help you make informed decisions and optimise your marketing efforts.

3. Master Competitive Analysis: Stay one step ahead of the competition. Learn how to conduct a comprehensive competitive analysis to identify your strengths, weaknesses, opportunities, and threats. Gain insights into your competitors’ positioning, pricing strategies, and customer base. Use this knowledge to differentiate your business and craft a winning market strategy.

4. Fine-Tune Your Business Strategy: Armed with a deep understanding of your business’s value and market size, you can refine your business strategy for success. Our workshop will guide you through strategic planning exercises, helping you set ambitious yet achievable goals, define your unique value proposition, and develop effective growth strategies. Transform your business plan into a roadmap for sustainable success.

5. Get Expert Guidance: Benefit from the expertise of seasoned professionals who have successfully navigated the complexities of business valuation and market analysis. Our workshop facilitators will share practical insights, real-world case studies, and best practices to help you overcome challenges and make confident business decisions. Receive personalised guidance tailored to your specific business needs.

6. Network and Collaborate: Connect with a dynamic group of like-minded digital and tech entrepreneurs and business professionals. Share experiences, forge valuable partnerships, and expand your professional network.

Delivered as part of the Digital Cluster North of Tyne programme for digital businesses in Newcastle, North Tyneside and Northumberland.

The Digital Cluster project is delivered in partnership with Dynamo North East and the Academic Health Science Network, who are providing specialist support for HealthTech business to access opportunities in the NHS. It is funded by the North of Tyne Combined Authority.

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