‘Connected yet lonely’ Read our guest blog with Jeni Smith of Netkno
09 May 2022
11 June 2022
At VentureFest 2022 I ran a session on Innovation through Conversation and facilitated a short networking activity. Post lockdown we’re all a bit out of practice when it comes to talking to strangers, so the Innovation SuperNetwork brought me in to hopefully make things a little easier for everyone.
Within the session I talked about the value of network diversity, a topic I’m really passionate about, so to carry on the conversation here’s a bit more detail about what building a diverse network can mean for you and your business…
But over the last few years I’ve questioned just how vast the array of people I was connecting with actually was. Attending the same type of business events meant I’d been connecting with the same type of business people. Since launching NetKno in 2020 I’ve been able to proactively expand that reach much more diversly into academia, tech, education, and the charitable sector, and it’s highlighted just how disconnected we all are!
Harvard Business Review released a study that revealed that businesses who’s CEO’s have diverse networks are on average valued at an additional $84million. That’s incredible! CEO’s who look outside their areas of expertise to learn from others, source solutions, and spark innovative ideas are creating far more financially successful businesses.
See, this isn’t just ‘nice to have’, ‘fluffy stuff’ or ‘soft skills’ – this is hugely impactful and incredibly simple to achieve. We just need to more strategic in our approach to networking to ensure we’re creating network diversity.
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