From web traffic to social media, production lines to devices and finance systems to CRM applications, North East businesses and organisations are collecting data in increasingly vast amounts. In fact, 90 per cent of the data in the world today has only been generated in the last 2 years.
Getting intelligent insights into data provides businesses with huge untapped opportunities but also some fundamental challenges. Whilst developing data analytics skills could enable new ways of doing business, significantly improve productivity, drive greater efficiency and open up new markets, many businesses simply don’t have the necessary data analytics thinking to look into the potential of their data.
This interactive session has been designed by the University of Sunderland and the Institute of Coding, to explore some of the key challenges that regional businesses have in effectively analysing and making sense of their data.
What to expect:
The workshop will be led by Yonghong Peng (Professor of Data Science, the Academic Director of the Centre for UK-China Digital Business Development), who will showcase some innovative case studies where the application of data analytics skills has been a key driver in transforming business processes, performance and knowledge. Attendees will have opportunity to gain useful insights, through interactive exercises, which can be applied in their own business.